Nanci Dueck

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I led a complete digital transformation for Nanci Dueck, a Life & Wellness Coach, turning her outdated website into a vibrant, high-converting platform for mental wellness. The goal was to expand her reach beyond local clients and streamline her booking process. I integrated Calendly for seamless appointment scheduling and optimized the site structure to showcase her "Emotional Mastery Lab" and 1-on-1 coaching. The new, user-friendly design immediately built trust with potential clients, resulting in a significant increase in patient inquiries and session bookings.

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Key Obstacles Faced and Overcome

Challenges

Real growth comes from solving hard problems. When projects get complex or deadlines get tight, the focus shifts to smart time management and staying organized. This approach turns pressure into progress, ensuring that the final result is always high-quality and reliable.

Here are some challenges faced:

 
 
  • 01The original website layout was text-heavy and uninviting, failing to connect emotionally with visitors seeking mental health support.
  • 02Scheduling was a manual hassle, causing back-and-forth emails that frustrated potential clients and led to lost appointments.
  • 03There was no clear path for users to distinguish between her individual coaching and her new "Emotional Mastery Lab" membership.
  • 04The site lacked a mechanism to capture leads who weren't ready to book immediately, resulting in missed opportunities for nurturing.
  • 05Mobile users found the old site difficult to navigate, which was a major issue since most clients search for wellness help on their phones.
Approach to Overcoming Challenges

Solutions

Strategic planning, clear communication, and adaptability enabled efficient problem-solving in project management. By breaking tasks into steps, collaborating consistently, and staying flexible, challenges were overcome, ensuring success and continuous improvement.

Here are some solutions Implemented:

 
 
  • 01Designed a calming, professional UI with soft visuals and clear messaging that instantly reassures visitors and encourages them to seek help.
  • 02Integrated Calendly directly into the site, allowing clients to view availability and book sessions instantly without any friction.
  • 03reated distinct, easy-to-navigate sections for "1-on-1 Coaching" and "Membership," helping users find the right service quickly.
  • 04Added a high-value lead magnet ("30 Printable Power Thoughts") to capture email addresses and grow her newsletter list for future marketing.
  • 05Fully optimized the site for mobile responsiveness, ensuring a smooth and accessible experience for users on any device.

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Transforming Ideas Digitally

The hundred of completed works still counting

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Years of Operation

I’ve been providing web development and digital solutions for 3+ years, continually refining my skills to ensure client satisfaction.

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Positive Feedback

My clients appreciate my dedication, with 98% positive feedback highlighting the quality and professionalism I bring to every project.

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Projects Copmpleted

With expertise in web design, development, e-commerce, graphic design, branding, and custom solutions, I’ve completed 80+ projects, delivering outstanding results and business growth.

For the fiscal year ended May 31, 2005, revenues increased 12 percent to $13.7 billion, compared to $12.3 billion in fiscal year 2004. Changes in currency exchange rates contributed three percentage points of this growth, while the acquisition of Converse and Starter added one point. Full year net income was up 28 percent to $1.2 billion, or $4.48 per diluted share, versus $945.6 million, or $3.51 per diluted share, in 2004.